Online art sales are higher than ever right now. Valued at $1.57 billion in 2013, the online art market has grown to $3.27 billion in the last two years alone, and is expected to reach a whopping $9.58 billion by the end of the decade — an exciting time for artists, art-buyers, (and us!) indeed.
As an artist, making what you love is a priority, but understanding what art-buyers and the general public are interested in can benefit your business in ways that allow you to make more of what you love. Here, we present our predictions for what art trends in 2017 have in store for us.
Trends in Visual Art
Art-lovers everywhere are seeking to return to their roots this year with a newfound love of deep, earthy hues, with a special emphasis on green (see Pantone’s Color of the Year). Also trending are primary colors and bold, simplistic compositions. Online sales for large-scale “statement pieces” of works 5’ or bigger are on the rise, as are sales for sculptural work (buyers are leaning toward tabletop and 3D wall pieces right now). Generally speaking, landscapes of all styles and figure studies have always proven popular and continue to find homes at a steady rate. On a broader note, we are seeing a rising demand for diversity in artwork across the board.
Music and Poetry
Music and poetry are also faring well in the market. As for music, there has been a recent revival in the singer-songwriter genre and rock and pop continue to top the charts. Vinyl sales are on the rise with consumers seeking out more tactile, intimate experiences when purchasing music. Free-verse and spoken word poetry are more popular today than their more traditional, rhythmic counterparts, although if used cleverly the older styles can be quite potent (see here).
In general, the trend toward more meaningful gifts continues to grow, particularly in the online market, as can be seen by dramatic increases in sales in the gift market, particularly with regards to personalized ceramics, jewelry pieces, and portraiture.
We hope this information helps inspire and inform your work in the coming months. Be sure to follow our blog for future articles about what’s hot in the art world!