For the last several years, online art sales have risen at incredible rates. Valued at $1.57 billion in 2013, the online art market is now valued at $4.22 billion and is expected to reach $8.37 billion by 2023. With the rise of visual-based media outlets like Instagram, it’s becoming easier than ever to browse art online and find inspiration wherever we go. As both an art-lover and maker, I’m always interested in seeing how our culture’s visual tastes shift and grow, so I’ve done a little scouting and compiled my discoveries into this post. I won’t pretend to cover all the bases (that would be quite literally impossible), but I will invite you to read what I have and hope the information will serve you well!
Art Trends 2019
Each year, the Pantone Color Institute conducts extensive research to identify the world’s most popular color. After scouting influencers from the entertainment industry to traveling fine art collections and everything in between, they have determined that the hue embodying 2019 is Living Coral.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord”
—Leatrice Eiseman, Executive Director of the Pantone Color Institute
Other colors we expect to see more of include mustard (yes), deep oranges, greens, and warm metallic tones like copper and brass. The zeitgeist seems to be gravitating toward a 70s chic aesthetic, and I’m completely on board!
You read right—this strange word has been popping up everywhere lately. It means “custom made,” which makes sense given that we’re seeing a huge demand for custom goods this year, in everything from furniture to clothing to art and home decor. It’s no surprise given that sites like Etsy have been growing in popularity these last two years.
Why? Your guess is as good as mine. Perhaps being inundated with advertising and mass-produced products has left us craving originality, or maybe as a culture we are growing more ethics-savvy in our purchasing behavior and want to support more makers and small businesses. In any case, this is definitely a trend I can get behind since it involves supporting real artists and forging relationships to bring something new and special into the world.
Last year saw a draw toward more experimental art with a focus on mixed media and bold photography. The pendulum seems to be swinging in the direction of more classically-infused work in 2019 with added attention on nature and exploration of physical spaces and landscapes. With art deco and mid-century modern styles making a huge comeback, minimal compositions and scaled back color palettes seem to be in vogue with interior designers and art-savvy homeowners.
If you’re interested in investing in a piece that reflects the spirit of the times (a smart collector move) in subject matter, I foresee major interest in 2019 in themes of time and impermanence, physical/cognitive boundaries, social justice and representation, personal identity, and exploration of the body.
Gifts of Art
Personalized gifts are on the rise, with an 8.11% projected increase in the market between now and 2023. As is the case with bespoke art and goods, people are craving originality in their gifts. They want something custom-made that reflects the uniqueness of their loved ones (or themselves!). Thus, gifts of one-of-a-kind art and handmade art objects (think fine jewelry and custom ceramic dinnerware) have been increasingly popular in the two years and show no signs of letting up.
I’m personally excited for what 2019 holds. It’s uplifting to realize that we live in a time where individual artists are able to collaborate with people across the country (and globe!) to create something completely new and original with a few simple clicks and messages. It’s equally energizing to support artists and nourish our own lives and cultures by simply investing in original works of art.
We hope this info inspires you as you move into the new year. If you like what you’ve read, please be sure to subscribe to receive future posts right to your email.