About Us

Tracy Landon, CEO and Founder

Tracy Landon, Founder and CEO

Tracy, Founder, is an artist who spent her career as a special education teacher and leader in education.  She holds a Doctorate from the University of Virginia in Special Education.  Tracy has always had a passion to create and to help others.

When she was in elementary school, she published a magazine about art, poetry and stories about the same time her brother gave her Crimson and Clover by Tommy James and the Shondells.  Ever since, she’s been totally hooked on all aspects of art.  As a young woman, her parents fed her art interests and steered her toward a “practical” career.  She painted and engaged in interior design on the side while pursuing jobs that allowed her to create programs. After participating on federal and state grants to create new educational programs, Tracy served as a director and assistant head of school.  She focused on creating structures for those schools and was described by her colleagues as a fuzzy hearted problem solver with an uncanny ability to incorporate multiple perspectives into a cohesive, doable plan of action that utilized the strengths of others. Tracy kept up with her art as an avocation, gave gifts of oil paintings to her friends and family, and renovated many a home. Her son has her artistic talents and a mother who supports his dream of art as a career.

As her son prepared to go to the Rhode Island School of Design, Tracy had an epiphany.  What defined her were her shared experiences with family and friends, her love of all things art, and an intense desire to help others.  What surprised her was to follow.  Tracy left a career she loved to pursue a dream of deepening bonds among people through art, music and poetry told through shared stories and giving back to the arts.   

To make her dream a reality, Tracy turned to Karen Tyree, a friend she has had since middle school, with a shared belief that business can be for good and a background in eCommerce. Karen agreed to help her friend get started and StoriesToArt was born.

Something work-related I love doing:

Discovering what ignites people and creating ways for them to do what they love doing.

Something I find beautiful:

  • My son
  • Rothko’s color fields
  • People who listen for what I’m unable to say, understand I say a lot of what I don’t mean, and love me despite my flaws
  • Shared laughter!
  • Parental love  (It’s so primal)

A favorite memory: 

A bottom, clothed in a slightly damp diaper, was headed for my face.  My effervescent, chubby little toddler was intently “reading” The Fuzzy Duckling.  He just stepped backwards and plopped in my lap, without ever looking back!  For that brief moment, I thought I had parenting down.

Favorite style of art: 

  • Large, provocative oil paintings that consume me with a story and elicit profound emotional responses
  • Poems that capture colliding feelings we all share
  • Photographs that keep memories fresh
  • Sculpture that captures nature’s beauty

 


Ty Owens, Marketing Specialist

Ty Owens, Marketing SpecialistTy is a Marketing Specialist by day and a celery-eater by night. After graduating with a Journalism degree from George Mason University, Ty dealt with a dwindling job market by quickly attuning himself to Journalism’s weird cousin, Social Media. After 3 years of posting cat pictures, Ty now runs full-fledged, multi-platform marketing campaigns that include, but are not limited to, the creation of National Trophy Day (April 28th).

Something work related I love doing:

Imagining campaign ideas. They’re all so brilliant before the actualities set in.

Something I find beautiful:

4 a.m.

A favorite memory:

Driving home from IHOP one night in my aunt’s Ford Explorer with my best friend at 16 has always stuck with me, I’m not sure why.

Favorite style of art:

Comedy

 


Stephanie Reindel, Director of User Experience 

Stephanie Reindel, User Experience ArchitectStephanie is a freelance User Experience Architect with a passion for creating intuitive and engaging user experiences.  She holds a Bachelor of Science from the University of Michigan and has been working in the e-commerce industry as a User Experience Architect for the past 15 years. She has worked with industry leading clients including Whirlpool, Cabela’s, AAA, Volkswagen, Shopko and T-Mobile.

Something work related I love doing:

It’s always fun to watch users complete tasks during a user testing session. It’s fascinating and fun to see what people like and don’t like, how they go about completing a task, and how they interpret (or misinterpret) things that we sometimes assume are straightforward. 

Something I find beautiful:

I find all of nature beautiful. I look around and am amazed at the beauty, majesty, variety and complexity of all that God has created – the mountains, seas, skis, trees, flowers, animals, and us.

A favorite memory:

The first time that I held each of my children. I frequently wish I could relive those days so that I could more closely pay attention to the little details that are blurred in my memory. 

Favorite style of art:

2D (paintings, drawings, photography, etc.)

 


Rebecca Sheffield, Design Director

Rebecca Sheffield, Design DirectorRebecca Sheffield, like you, shares a passion for the unlocking of new possibilities and creativity within the web industry.

As a Web Designer, she works with amazing brands and companies. Her business talents started at a young age and blossomed over the many years working with talented and inspiring people. After a few twists in life, and working for other agencies she found the opportunity to work independently. Those opportunities prior to working independent, introduced her to new people, big ideas and universal concepts that helped shape the worker and person she is today.

Something work-related I love doing:

I love working with project teams to develop and conceptualize online brands that exceed a client’s expectations. I find it both fun and rewarding to see a client’s reaction once their brand comes to life online. 

Something I find beautiful:

I find colors to be beautiful and fascinating. I feel that colors can impact so many different meanings and moods, that there is no escaping color, they are endless. I also loves reading the “names” of colors, some are so well suited, and clever!

A favorite memory:

Childhood holiday memories! The decorations, bright lights, traditions, and undivided time during family gatherings were always the best of times that she hopes to continue and share with her children.

Favorite style of art:

All styles of art are heartening, and I admire an artist’s story, but am intrigued by the old-school method of drawing with pencil.

 


Sholom Rubin and the Web Expo Team, Web Developers

Sholom Rubin, Web ExpoSholom Rubin is Director of Development at WEBexpo corp. in Brooklyn, NY, a web design and development agency.  With a background in marketing communications and product development. Sholom leads the development team at WEBexpo in providing strategic web solutions to growing businesses and organizations.

Something work related I love doing:

Nothing is more satisfying than being able to take the challenge of a client’s idea, collaborate with the engineering team to identify the right solution, work out all the problems, and finally, bring the idea to life.

Something I find beautiful: 

My children.

Engadine valley. As a famous sage once said “when I come up to heaven I’ll have to answer for many things, but what will I answer when God asks, ‘have you seen my alps?’”

A favorite memory:

Coming home after being away on business for a few days and seeing the excitement on my kids faces as they run toward me, full speed.

Favorite style of art:

Charcoal portraits that really capture the character of a person.

 


Elizabeth Williams, Creative Content Director

Elizabeth Williams, Creative Content DirectorElizabeth has always been a hyperactive, slightly confused, over-ambitious mess of a human. Her earliest ambitions lay with the arts, from drawing cartoon characters for classmates and playing lead roles in school Christmas plays, to learning classical piano and guitar and eventually recording her own music. Watching movies with her mother became a favorite past time early on. During high school, her love of art became challenged by a fascination with science and the human mind, contributing to the decision to double-major in Filmmaking and Psychology. Four years and two Bachelor’s degrees later, Elizabeth continues to challenge herself to tackle new mediums and gain more understanding into what makes us tick, all in hopes of finding more innovative, creative ways of bringing people closer together.

Something work-related I love doing:

Brainstorming. There is nothing more exhilarating than sitting with a room full of creative minds at 3 in the morning imagining what could be. Then, enjoying the full manifestation of a project and owning the shared realization that we’ve created something out of nothing… if that isn’t magic, I don’t know what is.

 Something I find beautiful:

The smell of rain.

 A favorite memory:

Laying on a trampoline under a harvest moon at 10pm, talking to my best friend the night before I moved halfway across the country. We stopped talking about a year after the move, but I will never forget how close we were that night.

Favorite style of art:

Interactive / socially-engaged art, experimental media, audio installations.

Gary Hertz, Copywriter

Gary Hertz, CopywriterGary is Creative Director/HMIC at Gorilla Suit Productions. He lives and works in New York City and Merida, Mexico.

Something work-related I love doing: 

I spent 10+ years in Corporate Creative before accepting that the two are mutually exclusive. The day I quit to form my own production/marketing firm, I promised myself that I would consistently color outside the lines for clients who felt the same. Nearly 15 years later, I wake up every morning confident that I will love my day’s work. You’ve got to know when to leave the party…and when to start your own.

Something(s) I find beautiful:  

The far-off sound of train whistles in the night. Worn swinging doors on old Mexican cantinas. Misty morning runs around the Central Park Reservoir and sunsets over the Hudson River. The Canadian Rockies and the reefs of Cozumel. Edward Hopper. Saul Bass. Dusty Springfield. Sam Fuller. Good dogs and all kinds of cats. New adventures. Coming home.

A favorite memory: 

Late ‘70s, fourteen years old, cutting a day of high school by myself for the first time. Took the 90-minute bus ride into New York City. Roamed the rancid urban carnival of Times Square. Wandered the crumbling bohemia of Greenwich Village. Explored the Museum Of Modern Art and discovered the room where they exhibit Monet’s ‘Reflections of Clouds on the Water Lilies Pond’. Sat speechless on a bench in front of the canvas panels, lost in their stillness for hours.

A favorite style of art: 

I often listen to French and Mexican vocalists from the ‘50s & ‘60s – Aznavour and Piaf, Chavela Vargas and Vicente Fernandez – despite speaking neither language fluently. Nevertheless, I’m moved by the beauty and sadness of their songs. In music – like in most great art – real emotion is its own instinctive translation.

 


And many thanks to our Advisory Board members (Cathy Bollinger, Miriam Carter, Michael Fitts, Peggy Harrison, Karen Landon, Ned Oldham, Claire Raymond, Greg Smith, Tria Turrou, Amy Wilton) as well as Bridget Fahrland, Karen Tyree, Carol Mjoseth, Jenni Lark, and Antonio Pontón-Núñez for their advice, time, and creativity while getting StoriesToArt started!